A new all-black license plate. Exclusively available for Tennesseans. Less is more.

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Only $47


"They called us volunteers . . ."

Less is More

How it works

We partner with the state of Tennessee to get the In the Black plate to you.

You order your starter pack and plate from the convenience of your own computer or mobile device.

We'll mail your starter pack to you and coordinate with the state to get the plates shipped to your county.

Take your starter pack to the county, collect your plate, register it to your car (each county will charge their own registration fees) and send us a photo!

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Only $47

Drive in the Black

  • Designed and Manufactured in Tennessee
  • ‘Less Is More’ All Black Design
  • High-Grade Aluminum
  • Pantone Black
  • Support Stewardship in Government


In the Black is a community of Tennesseans who believe less is more, in government and in life. Our focus is on protecting what makes Tennessee different by promoting stewardship in local and state policy.

In the Black is an initiative of the Millennial Debt Foundation, a Tennessee-based 501(c)(3) which convenes generational leaders across the country to address America’s long-term fiscal challenges. In the Black was founded by Hamilton County Mayor Weston Wamp and inspired by the late U.S. Senator Tom Coburn’s leadership to get the government “back in black.”

less is more

Live In the Black.

Only $47