

Less is More
How it works
We partner with the state of Tennessee to get the In the Black plate to you.

For only $47, you can order your starter pack and plate from the convenience of your own computer or mobile device.

We'll mail your starter pack to you and coordinate with the state to get the plates shipped to your county.

Take your starter pack to the county, collect your plate, register it to your car (each county will charge their own registration fees) and send us a photo!

ONLY $47
Drive in the Black
- Designed and Manufactured in Tennessee
- ‘Less Is More’ All Black Design
- High-Grade Aluminum
- Pantone Black
- Support a “Less Is More” Approach to Governing
#DriveInTheBlack











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Get Your
Own Custom
Number ?
For only an additional $35, you can express yourself even more with your own personalized plate number. We will contact you for your selections.