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#1 plate in Tennessee

Deluxe Starter Pack

Deluxe Starter Pack

$76.97 USD
$76.97 USD
Sale Sold out

Due to high demand, standard plates may take up to 10 weeks. Add a custom number at checkout to receive yours in 3–4 weeks.

Order for just $76.97 today, and you will receive your starter pack at the address you provide along with instructions for how to pick up your plate. 

In addition to the plate, you'll get: 

  • Our brushed aluminum, Less Is More minimalist plate frame, to cover the silver border for an all-black experience.
  • Keychain Phillips and flat head screwdrivers, so changing out your plate is easier than ever before.
  • Our popular limited-run In the Black Mesh Trucker hat at an even deeper discount than the sale price.
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How it works

We partner with the state of Tennessee to get the In the Black plate to you.

STEP 01

Order your plate

Start here. Choose your plate and place your order in minutes.

STEP 02

We handle the rest

Your starter pack is mailed to you while we coordinate with the state to prepare your plate.

STEP 03

Put it on the road

Take your starter pack to your county, complete registration, and mount your plate. Then send us a photo—we'd love to see it out there.

Drive In The Black

  • Designed and Manufactured in Tennessee
  • ‘Less Is More’ All Black Design
  • High-Grade Aluminum
  • Pantone Black
  • Support a “Less Is More” Approach to Governing
Drive In The Black ONLY $47

Frequently Asked Questions

How long does it take to receive my plate?

Once you place your order, we'll mail your starter pack within 5–7 business days. Your county will then process the plate registration on their normal schedule.

Where do I register my plate?

You'll take your starter pack to your local Tennessee county clerk's office. Each county will charge their own registration fees in addition to your starter pack purchase.

Do I have to live in Tennessee?

Yes — the In the Black license plate is currently only available to Tennessee residents. We hope to expand to additional states in the future.

Is this an official Tennessee state plate?

Yes. We partner directly with the State of Tennessee to issue the In the Black plate as an officially recognized specialty plate.